TED Talk: Derek Sivers

Derek Sivers: How to Start a Movement.
http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html

If you want to watch something a little bit inspiring, but don't want to waste a lot of time, this speech is perfect. It's only three minutes long and is a bit silly, but still proves a point. To be a leader you have to be the first one to do something different and the next hardest job is to be the lone follower doing something different when everyone else is not. This really struck a cord with me since I've been involved in the Hugh O'Brian Youth Leadership organization for many years. When you think about it, it is true. I can't wait for the next seminar to show this to the kids at Ohio West.

Now to the Communications analysis.

Who is the audience? How do you know? Identify specific things the speaker does to adapt to that audience.

The obvious audience is the people at the conference. These people are leaders in the fields of technology, entertainment, and design. But since this is a public video it's really anyone who accesses it. He does adapt a bit where people find things funny he gives a pause. He also address the audience, if you are the lone leader you must nurture your followers. But the most specific part is he knows most of the people there are leaders. He addresses the leaders there saying we all can't be the ones leading. Sometimes we have to be the person to follow the lone nut. Everyone one being leaders is ineffective. Leaders need followers and the followers are the people who really start a movement.